The Swiss Chalet chain, which specializes in roasted chicken and ribs, announced on Facebook, in conjunction with Rogers Cable, viewers will be able to watch chickens roasting around the clock on Channel 208 beginning Monday.
The accompanying video rates the preview as "R" for rotisserie and "requires the ability to resist temptation."
The chain has recently been airing TV ads in which a middle-aged manager questions why a young employee is taking videos of the rotating chickens.
The all-chicken roasting channel is scheduled to run for 13 weeks, the company said.
The cable giant Rogers already has three specialty channels that feature non-stop sunsets, a fire in a fireplace and a fish-filled aquarium.
Celebrity Families of 2014 [PHOTOS]