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Mirrus Founder Brian Reid said the mirrors will display advertisements on the entire surface when no one is standing in front of them and the ads will shrink into a corner when someone approaches the sink.
"We won't say it's guaranteed to have a person's undivided attention," Reid said, "but it's pretty darn close."
Reid said the mirrors will eventually be installed at other U.S. airports and he has his eye on other Chicago locations including Soldier Field, Wrigley Field and the United Center.