Sanitary pad ads invoke WikiLeaks

Dec. 16, 2010 at 10:29 AM

KARACHI, Pakistan, Dec. 16 (UPI) -- A Pakistani advertising campaign for the Butterfly brand of sanitary pads is drawing attention with its topical humor slogan: "WikiLeaks. Butterfly doesn't."

RG Blue Communications, the advertising agency behind the campaign, said the slogan currently appears on two billboards in Karachi with a print campaign and a third billboard on the way, The Express Tribune reported Thursday.

Amjad Hussain, head of business development for RG Blue, said the company has "received a very good response" to the tongue-in-cheek slogan.

"Nobody has said it's in bad taste yet," he said.

The slogan references WikiLeaks, a whistleblower Web site that recently made headlines with the release of hundreds of thousands of confidential documents from U.S. embassies.

Related UPI Stories
Latest Headlines
Trending News
Florida waterspout rips mail truck open, scatters letters
Dutch teacher's stripping anatomy lesson a hit with students
WestJet passenger finds mystery clothing, beer in her luggage
Texas students to protest campus weapons policy with sex toys
Playmobil stirs controversy with apparent slave figurine