Sanitary pad ads invoke WikiLeaks

Dec. 16, 2010 at 10:29 AM

KARACHI, Pakistan, Dec. 16 (UPI) -- A Pakistani advertising campaign for the Butterfly brand of sanitary pads is drawing attention with its topical humor slogan: "WikiLeaks. Butterfly doesn't."

RG Blue Communications, the advertising agency behind the campaign, said the slogan currently appears on two billboards in Karachi with a print campaign and a third billboard on the way, The Express Tribune reported Thursday.

Amjad Hussain, head of business development for RG Blue, said the company has "received a very good response" to the tongue-in-cheek slogan.

"Nobody has said it's in bad taste yet," he said.

The slogan references WikiLeaks, a whistleblower Web site that recently made headlines with the release of hundreds of thousands of confidential documents from U.S. embassies.

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