Takeru Kobayashi tackled a 12-inch pizza before a crowd of more than 150 in a banquet hall in Greenpoint, Brooklyn, Saturday night, the New York Daily News reported.
He was attempting to break the world record of 1 minute, 45 seconds, but clocked in at 2 minutes, 3 seconds. The challenge required using a fork and knife, unlike the hands-only, mouth-stuffing hot-dog contest held on Coney Island every Fourth of July.
"It was hard," Kobayashi said afterward. "The pizza's condition was not really good. It was too soft and difficult to eat."