VICTORIA, British Columbia, Sept. 30 (UPI) -- Marketing experts said the British Columbia lottery's explanation that a $100 loophole in an online game was a marketing ploy does not make sense.
Players of the Lottery Corporation's PlayNow Web site said a loophole or software glitch allows them to easily make $100 by putting $100 into the baccarat game and betting on both the player and the banker, CBC News reported Wednesday.
The players said the technique leaves them with $197.50 in their accounts after a $2.50 commission is deducted.
A lottery spokesman said the money is part of a promotion on the site giving $100 bonus deposits for accounts signed up before Oct. 5, but online marketer Todd Maffin said he was skeptical of the explanation.
"I can't imagine this was a marketing ploy," Maffin said. "To spend almost $100 to get a customer and hope they wouldn't cash out ... there are cheaper ways to do it, (such as) buy a Google ad."