Mobile UPI  |   About UPI  |   UPI en Español  |   UPI Arabic  |   UPIU  |   My Account
Search:
Go

Bra purports to make breasts look younger

|
|
 
  
Published: Sept. 2, 2010 at 6:15 PM

LONDON, Sept. 2 (UPI) -- A British company claims a bra that hit the shelves Thursday can make breasts appear 10 years younger with the same effect as a surgical breast lift.

Manufacturer Ultimo said the ICON bra, available at retailer Debenhams and www.ultimo.co.uk, took 2 years to develop and serves the purposes of making older women's breasts appear more perky and youthful while helping younger women avoid sagging later in life, The Sun reported Thursday.

Michelle Mone, the product's creator, said the bra contains a sling to lift the bust and compressed foam to shape the breasts.

"This is the world's first boob lift bra and light-years ahead of other bras out there. Due to contour controlling and stretch the Ultimo ICON shapes the breast giving a pertness that other products fail to achieve," Mone said.

© 2010 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.

Order reprints
  
Join the conversation
Most Popular Collections
Cheerleaders of 2012 Tibetan pilgrims celebrate New Years Oscar nominations 2012
2011: The year in space The Most Desirable Women of 2012 The best kisses
Additional Odd News Stories
Your Daily Horoscope
The almanac
1 of 15
Rose McGowan at The Heart Truth's Red Dress Fall 2012 Collections at Mercedes-Benz Fashion Week In New York
View Caption
fark
NJ DOT committee presents recommendations on ways to reduce train-related deaths. #1: Stop getting...
Another amenity your car is missing: A wood burning stove. Talk to this guy about getting that set...
If you think doing your taxes by yourself is confusing, try getting them done at a tax business...
Photoshop this night on the town
Rhinoceros accidentally killed by conservationists during anti-poaching demo
Researchers develop way to scan liquids that may allow travelers to carry on enough vodka to relieve...