Brenda and Gary Zelda, owners of the two Detroit-area drive-through Hot Spot Coffee shops, said sales doubled overnight with the change in the baristas' dress Brenda describes as not overtly sexual but "sexy/flirty/fun," The Detroit News reported Saturday.
"It's a unique way to gain attention and awareness from the general public," she said. "It's a fun thing to do."
In addition to the costumes, the shops feature special days including "Topless Tuesdays" and "Flasher Fridays."
Business has been so good, the Zeldas say, they're opening a third location in Brighton Township.
Brighton Township manager Dan Bishop says that's fine with him.
"They've got a marketing gimmick that's a little outrageous," he said. "As long as they are in compliance with the township codes and ordinances, they're legal and free to operate."
There was a complaint about Topless Tuesdays, officials said, but they checked it out -- and found it was just about serving the coffee drinks without lids.