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Playboy branches into 'safe-for-work'

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Hugh Hefner (C) arrives with his three girlfriends Holly Madison (L) Bridget Marquardt and Kendra Wilkinson for the Playboy Super Saturday Night Party at the Playboy's Desert Oasis and Resort at the Pavilion at Wild Horse Pass in Chandler, Arizona February 2,2008. (UPI Photo/Art Foxall) 
Published: July 21, 2010 at 1:25 PM

CHICAGO, July 21 (UPI) -- Chicago-based Playboy Enterprises said its Web site is being joined by a "safe-for-work" version for men seeking "smart and sexy distractions" from their jobs.

Playboy describes TheSmokingJacket.com as a "safe-for-work men's entertainment destination that provides guys with smart and sexy distractions throughout the day," the Chicago Tribune reported Wednesday.

The company said the Web site offers an alternative to the sex and nudity-filled Playboy.com for those workers with Web filters and potential penalties for viewing R-rated content at the office. The site does contain Playboy's trademark racy pictures of models, but there is no nudity, the company said.

"Next to the mansion," Hugh Hefner, 84, the company's founder and editor-in-chief, says in the site's welcome video, "it's the best hangout on the planet."

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