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'Unicorn meat' slogan irks Pork Board

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Published: June 23, 2010 at 1:16 PM

FAIRFAX, Va., June 23 (UPI) -- A Virginia online retailer said it received a cease-and-desist letter for marketing Canned Unicorn Meat -- a fake product -- as "the new white meat."

ThinkGeek.com said lawyers for the National Pork Board, from law firm Faegre & Benson, sent them a cease-and-desist order demanding they stop using "Unicorn -- the new white meat" on their Web site because it was too close to pork slogan "the other white meat."

However, ThinkGeek said the usage, which involved a page for a product listed only as an April Fools' joke, is protected as parody.

© 2010 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.

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