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Marmite fights far-right party ad

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LONDON, April 22 (UPI) -- The manufacturer of food spread Marmite is taking legal action against the far-right British National Party for using a jar of the product in an ad.

A spokesman for Unilever said the company "initiated injunction proceedings" against the BNP to have a jar of Marmite removed from an online advertisement posted to YouTube and to ban the party from using the product in future spots, Marketing magazine reported Thursday.

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"It has been brought to our attention that the BNP have included a Marmite jar in a political broadcast, showing currently online, and we want to make it absolutely clear that Marmite did not give the BNP permission to use a pack shot of the product in their broadcast," the spokesman said. "Neither Marmite nor any other Unilever brand are aligned to any political party."

BNP leader Nick Griffin said the ad, which featured Griffin with a jar of Marmite floating in the top left corner of the screen, was retribution for a Marmite campaign featuring a Love Party and a Hate Party as part of its "love it or hate it" campaign.

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"Unilever PR men and lawyers are over us like a rash, very upset at our using Marmite in our TV broadcast. They should have thought of that before modeling the one for their Hate Party on us," Griffin wrote on his Facebook. "They'll be even more upset if they push us further and I start eating a jar of Marmite on my next live TV appearance!"

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