SAN FRANCISCO, April 9 (UPI) -- People have taken flight in San Francisco, harnessed to an urban version of the popular zip line attraction at the Olympics in British Columbia.
The city's zip line -- a cable 600 feet long spanning Justin Herman Plaza in the Financial District -- began providing free rides Thursday as part of a British Columbia effort to lure tourists, the San Francisco Chronicle reported.
It's so popular, riders are getting a wristband with a specific time to cut waiting.
As the zip line opened, two Olympic gold medalists, U.S. speed skater Shani Davis and Canadian ski-cross racer Ashleigh McIvor, signed autographs after trying out the line themselves.
The zip line is daily open 10 a.m.-7 p.m. through April 18.
Carol Nelson, an executive with the British Columbia tourism office, said the office took the zip line, an "iconic experience" from the Olympics in Vancouver, and tried to get marketing mileage out of it.
"We want to motivate people to come and visit this summer," Nelson said.