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Ad seeks sinners for Lent confessions

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Published: Feb. 18, 2010 at 5:00 PM

BRIDGEPORT, Conn., Feb. 18 (UPI) -- Catholic leaders in Connecticut said they are trying to fill confessionals during Lent by taking out billboards seeking sinners wanting to shake their guilt.

Bishop William Lori of the Bridgeport Diocese said he took out a full-sized billboard urging Catholics to take advantage of the extended confessional hours being offered every Tuesday until the end of Lent, WFSB-TV, Bridgeport, reported Thursday.

"I wouldn't call it commercializing. It's evangelizing. The church has always used whatever media to get the message out and it's a great message," Lori said.

The bishop said many people are wary of confession.

"They get scared. It's hard to admit our sins. Sometimes people wonder what the reaction will be on the other side of the screen, but it's really about love, mercy, compassion," he said.

© 2010 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.

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