Web forces Beaver magazine name change

Jan. 12, 2010 at 2:16 PM
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WINNIPEG, Manitoba, Jan. 12 (UPI) -- Canada's The Beaver magazine is changing its name after 90 years because of online pornography and spam filters, its publishers said.

Deborah Morrison, president of Canada's National History Society and the publisher of the history magazine, told the Canwest News Service the next edition would be renamed Canada's History.

"To be perfectly blunt about it, 'The Beaver' was an impediment on the Internet," she said. "Unfortunately, sometimes words take on an identity that wasn't intended in 1920, when it was all about the fur trade."

Morrison said research showed women and people under the age of 45 were most likely to dislike the magazine's old name and others were complaining their e-mail spam filters were blocking The Beaver's e-newsletters.

It is the second-oldest magazine in Canada after MacLean's, a weekly news magazine founded in 1905, the news agency said.

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