John Smith, 41, put up a billboard at the Michigan Street exit off westbound Interstate 4 in Orlando advertising his Web site, HelpJohnFindLove.com, WKMG-TV, Orlando, Fla., reported Tuesday.
The billboard, which went up Saturday and is scheduled to remain in place for a month, implores potential matchmakers to submit photos and biographies of available women to the Web site. Smith said submissions will close in April when he turns 42. The women's information will then be posted on the site for visitors to vote on their favorites.
Smith said the winning girl will be offered the opportunity to become his serious, long-term girlfriend and the matchmaker who refers her will be awarded $1,000. The Web site says the prize will be paid in singles "to commemorate John's former single status."