Simon Simpkins of Pontefract, England, said the Haribo Maoam wrapper depicts a "male" lime character engaged in a "sexy clinch" with a cartoon lemon, The Sun reported Tuesday.
Simpkins said in his complaint to the company that the lime bears a "lurid and distasteful" facial expression, the British tabloid reports.
The candy maker said the image was not intended to be interpreted as sexual.
"At no point was it intended to create sexual images," a representative said.
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