facebook
twitter
search
search

Beer maker bows to Toronto indignation

Aug. 19, 2009 at 9:11 AM

VANCOUVER, British Columbia, Aug. 19 (UPI) -- The Coors Light beer company has learned people in Toronto get pretty heated about being teased for being emotionally cold on British Columbia billboards.

After the Toronto Star's western bureau in Vancouver reported the ads that claim the beer is "Colder than most people from Toronto" Tuesday, Adam Moffat, brand marketing manager for Molson Coors Light, said he received as many as 40 complaints.

"I've been on the receiving end of a few e-mails," he told the Canadian Broadcasting Corp. "Clearly we've struck a chord with Toronto civic pride."

Earlier, he said the 30 billboards would remain in place as scheduled until September, but now says they'll be replaced.

"We were playing up local humor and regional rivalries and having a bit of fun with that," he said, adding no offense was intended toward Canada's largest city and beer market.

Related UPI Stories
Latest Headlines
Trending Stories
Eli Manning explains pout face after Broncos' Super Bowl score
Watch Katie Holmes dance like Beyonce on 'The Tonight Show'
Warner Music to pay back licensing fees for 'Happy Birthday' copyright
Daring duo arrested for sex on Las Vegas' 550-foot Ferris wheel
Car spins out of control, lands on roof of California home