The survey of 5,192 women, conducted by Lion Bar Ice Cream, found 80 percent of respondents now consider metrosexual traits including hair straightening and frequent sunbathing to be turn-offs, The Sun reported Tuesday.
The poll also found one in 10 women questioned in the survey like the smell of beer on a man while a fifth of those polled said they are attracted to men with "a bit of body odor."
"This is great news for real men this summer," a Lion Bar spokesman said. "They can get their roar back and ditch the moisturizer, manicures and tight shorts this summer -- leave that for the footballers.
"British blokes can also wear their Speedos with pride, even if they have a bit of belly and welcome the wolf whistles as they walk down the beach," he said.