Nigel and Camilla Cullum of the British county of Buckinghamshire said they saw squirrels eagerly consume a bag of Cajun Squirrel chips that they placed on their bird feeder, The Sun reported Friday.
The flavored chips from the Walkers snack food manufacturer were inspired by the Brunswick stew that is served in British restaurants and in U.S. states like Kentucky and Louisiana. The stew contains the meat of gray squirrels.
"They can't seem to get enough of the squirrel-flavored crisps," Camilla Cullum, 54, told the Sun.
"I was so surprised when I saw the squirrels tucking in, they seem to love them," she added later.
Walkers has also begun offer chips in flavors such as chili and chocolate, fish and chips, and crispy duck.