British can now get chili chips or Cajun

LONDON, Jan. 9 (UPI) -- British fans of potato chips, sick of more traditional flavors, can now enjoy flavors like chocolate and chili or crispy duck and hoi sin, a company says.

The snack food manufacturer Walkers announced a new series of unique chip flavors Friday that were each created by members of the public taking part in a product campaign, The Daily Mail reported.

A total of six new flavored chips will enjoy a limited sales effort as members of the public vote on which one of the snack items they feel is worthy of a permanent sales position.

More than 1 million suggestions for chip flavors were offered as part of the Walkers campaign and the remaining six were chosen by a select panel of judges.

Noted chef Heston Blumenthal, one of the prestigious judges, said flavors like onion bhaji, fish and chips, builder's breakfast and Cajun squirrel-flavor should prove interesting releases.

"The complexities of flavor fascinates me and to watch the public get so excited about taste has been absolutely inspiring," he told the Mail.