Uncle Milton Industries said The Force Trainer, which uses brain wave technology developed by NeuroSky, allows players to use their brainwaves to move a sphere within a 10-inch-tall tower, USA Today reported Wednesday.

"When you concentrate, it activates the training remote," said Frank Adler, an executive vice president with Uncle Milton Industries. "There is a flow of air that will move the (ball). You can actually feel like you are in a zone."

Greg Hyver of NeuroSky said the toy involves a headset that reads brain activity using technology similar to EEG medical tests.

"Until today, EEG technology has been designed for rigorous medical and clinical applications with little regard to price (and) ease of use," he said. "We are putting this exciting technology into everyone's living room."

The Force Trainer is expected to retail for $90 to $100, USA Today said.