The Atheist Bus Campaign raised about $200,000 to run ads on buses with the message "There's probably no God. Now stop worrying and enjoy your life," The New York Times reported Wednesday.

The idea for the campaign started with Ariane Sherine, a comedy writer who saw a religious ad on a bus last summer that directed readers to a Web site that warned non-believers would go straight to hell and "spend all eternity in torment."

She found that rather extreme and it prompted her to formulate a response that ultimately led to 800 buses carrying the atheist message.

Not everyone likes it.

"I think it's dreadful," said Sandra Lafaire, 76, a tourist from Los Angeles. "Everyone is entitled to their opinion, but I don't like it in my face."