"Hey, Facebook, breastfeeding is not obscene!" said the protesters' site asking supporters to "cyberprotest" by changing their profile picture to an image of breast-feeding, the New York Daily News reported Sunday.
"We need to take our bodies back," said mother and protester Stephanie Muir. "Whether there's a nipple exposed or not, female breasts, specifically in the context of breast-feeding, should not be considered obscene."
Facebook spokesman Barry Schnitt said the site removes photos only when the entire breast is shown.
"These policies are designed to ensure Facebook remains a safe, secure and trusted environment for all users, including the many children who use the site," said Barry Schnitt.