Publicist sues over link to douche

NEW YORK, Dec. 14 (UPI) -- A New York publicist says he's suing a rival for $20 million for allegedly linking him via the Internet to an image of Summer's Eve douche.

Ronn Torossian, president of 5W Public Relations, alleges rival Drew Kerr, who owns Four Corners Communications, set up a bogus Web site for Torossian that linked viewers to the image of the douche, The New York Post reported Sunday.

"Enjoy being a woman," the Summer's Eve image said, over a photo of a smiling woman on the Web site www.rontorossian.com, the Post reported.

Torossian, who has represented Pamela Anderson, Snoop Dogg and the state of Israel, filed the lawsuit last week in Manhattan Supreme Court, the Post reported, noting Kerr has called the lawsuit "completely unmeritorious."