Ikea official: Women better at assembly

Published: Dec. 8, 2008 at 7:14 PM

BERLIN, Dec. 8 (UPI) -- The head of Swedish furniture company Ikea's German wing says women excel over their male counterparts when it comes to assembling the company's goods..

Petra Hesser, 50, Ikea's German chief, said women are better skilled at assembling the company's signature flatback furniture because "men never look at the directions and have the most problems with construction because they always think they can do that," The Local reported Monday.

"The woman first sorts the parts in an orderly way. Men throw them in a pile and then,something goes missing," she said. "That is empirically proven."

Hesser estimated that women make up 40 percent of the furniture giant's customer base, but men often accompany their female friends and family to give approval for larger purchases.

However, "if the woman is against buying something, then nothing gets done," she said.

© 2008 United Press International, Inc. All Rights Reserved.
Order reprints



Additional News Stories
UAW nominates Bob King for president (4 min)
U.S. markets drop on jobless claims (9 min)
NASA remembers its 2009 accomplishments (37 min)
Mortgage losses still haunt four firms (55 min)
Washington Redskins VP resigns (59 min)
Tap water legal but may be unhealthy
Canadian inflation rises in November
fark
The 10 most irritating, obnoxious, attention-whoring people of 2009
Special toilet means jail guards no longer have to search for contraband with latex gl--MOON RIVER...
Caption these august world leaders
Protip: If you want to remain a member of your exclusive golf club, you might want to make sure...
The old "I'm not drunk, I'm just too fat to walk in a straight line" defense actually works, for...
Woman jailed on $7,500 bond for not returning the 53 DVDs she borrowed from the public library....