Evansville resident Connell Jones said Wilson the turkey died after being struck by a car during one of the bird's regular attempted road crossings Tuesday, the Evansville (Ind.) Courier and Press said.
Jones, who is heading up a memorial service effort for the daredevil turkey, reminisced about the first time he heard Wilson in the city's streets.
"The next morning I woke up and told my wife, 'That sounds like a turkey.' She said, 'We don't have turkeys around here,'" Jones said of the day after the first official Wilson sighting.
While some area residents disliked Wilson's apparent love for pedestrian walks in the street, resident Jim Snyder told the newspaper he will miss his feathered friend.
"I'm going to miss him, he brought customers to my store," the Kangaroo Express manager said.