Eizo Ito, 49, won his second consecutive victory at the shouting festival, which invited participants to work out their stresses and frustrations by taking phrases they would not normally say and shouting them at the top of their lungs, Kyodo News reported Wednesday.

One participant declared: "I want to eat safe rice!"

"My darling, I'm going to cut your allowance because stock prices fell," another participant shouted.

The winning yell wasn't reported by the Japanese news agency.