The bikinis, which were designed for girls as young as 2 months old, were pulled from stores after children's and women's groups complained that the revealing swimwear contributed to the sexualization of the bodies of small children, Swedish news agency TT reported Thursday.

"Ellos is a family company. We do not want anyone taking offense from our assortment," Ellos representative Per-Olf Gustafsson said. "We have erred in this case and we will do our best to ensure that there is no repeat."