Victor Thompson, 39, said he is charging $200 per square inch for companies to advertise their products and services with tattoos on his skin, the Boston Herald reported Thursday.

"I'm getting paid to do what I like to do best," Thompson said. "It's a one-time fee and it's a lifetime advertisement."

Thompson, a former restaurant employee, created www.tattmetto.com with his business partner, Josh Youssef.

"He's thrilled with the idea because he's getting paid to do what he loves, which is talk to people and he's getting paid to get tattooed," said Yousse, a New Hampshire native who owns a computer store. "It's a win-win situation for him."

Thompson previously made headlines when he announced his plan to tattoo his head to resemble the helmets worn by the New England Patriots, his favorite football team.

"Tattoos are my life," he said. "I'm the first person in the world that's got a Patriot helmet tattoo. Now I'm the first person to be a walking billboard."