Kent Couch, 48, of Bend landed near Cambridge, Idaho, Saturday after floating about 235 miles in a lawn chair suspended by 160 large helium-filled balloons, The (Portland) Oregonian reported.

"A customer said, 'Oh, it's the balloon man, it's the balloon man.' So we ran outside," said Laurene Houghton, owner of the Cambridge City Market.

This was the third time the adventurous gas station owner tried floating from Bend to Idaho in a chair tied to balloons, the newspaper said.

Couch said his flights aren't "that dangerous" but he took a parachute and satellite phone just to be safe.