Tung Desem Waringin, 42, let the money fly over the Indonesian city of Serang, about 40 miles west of Jakarta, CNN reported Sunday.

The money-drop was aimed at creating a buzz about Waringin's latest book "Marketing Revolution."

The motivational author said he initially wanted to drop the money in Jakarta, but changed his mind because he was afraid of causing chaos among crowds of people.

The stunt was expected to attract a lot of attention in Indonesia, where millions of people eke out a living on less than $2 a day, even as fuel and food prices balloon.