N.Y. town dedicated to honoring Jell-O

BATAVIA, N.Y., May 4 (UPI) -- True Jell-O fans would be in seventh heaven if they made their way to Le Roy, a New York town that treats the gelatin brand with nearly regal status.

More than 10,000 Jell-O fans travel to Le Roy each year to partake in its Jell-O Gallery exhibits dedicated to recognizing the multi-colored treat, The New York Times reported Sunday.

While the General Mills factory that originally produced the gelatinous creation has been closed for more than 40 years, the gallery celebrates Jell-O in all its unnatural glory.

"Most little historical societies would give their eye teeth for a hook like we have," gallery director Lynne J. Belluscio said.

Bulluscio, whose gallery is paired in Le Roy with a Jell-O Brick Road, told the Times that Mormons are particularly fond of the dessert food.

In fact, Jell-O was officially declared the state snack of the Mormon-rich state of Utah in 2001.

The Times said based on gallery information, Jell-O was invented in 1897 by Le Roy carpenter Pearle B. Wait, whose wife is credited with coming up with the name that has become known worldwide.