Web site removes youth-oriented lingerie

Published: April 6, 2008 at 6:33 PM

LONDON, April 6 (UPI) -- A British lingerie company will no longer offer sexy underwear marketed to girls as young as 5 years old online, a company spokeswoman says.

The Mail on Sunday said that after it reported La Senza's focus on youth-oriented lingerie, the fashion chain pulled the offending items from its Web site.

The initial Mail report had caused British politicians and children's charities to criticize the company for sexualizing children and placing them at risk.

La Senza marketing director Lisa Bond said the company still considered the bra-like tops marketed for young girls as "entirely age-appropriate" and would continue to sell the items in its stores.

In addition, the company said it would unveil a La Senza Girl Web site this summer.

A spokesman for Kidscape, a child protection charity, told the Mail the temporary absence of the controversial items online was a step forward.

"It's a real victory for common sense," the unidentified spokesman said.

© 2008 United Press International, Inc. All Rights Reserved.
Order reprints



Additional News Stories
Gorilla blood pressure device created (1 min)
Mexico: Highest H1N1 deaths in elderly (17 min)
Dark chocolate eases emotional stress (27 min)
Lewis resignation caught board off guard (50 min)
Study: Africa's Congo Basis once treeless
U.S. markets mixed Thursday morning
Kim wins $1 million at Kiwi Challenge
fark
In a strange twist never before seen, teen uses Facebook to keep himself OUT of jail
Evidently unable to afford a trailer home, man arrested for operating a mobile meth lab on his moped...
Photoshop what this newlywedded Farker and his wife should be holding
"Brain-delving boffins in key monkey-butler breakthrough"
Royal Air Force display team announces its first female pilot. For safety's sake, she will be surrounded...
After putting out an arrest warrant on Spider-Man for hitting a guy, police find that they have...