The announcement was aimed at finding a woman accused of charging items on a stolen credit card by showing her picture from surveillance footage at a Kwik Trip, the La Crosse (Wis.) Tribune reported.

The innocent woman learned of the mishap when a co-worker said, "I thought I saw you on Crime Stoppers."

"We feel horrible about the mistake, and want to do all we can to minimize any inconvenience or embarrassment this woman may have experienced," said Officer Drew Gavrilos.

Police said the mistake happened when they mixed up two register transactions.

"We had two very similar looking people come to the register about 10 to 20 seconds apart, and each were buying very similar things. It was a one in a million type of thing," Gavrilos said.