The institute's radio advertisements encourage men to "lower your seed for the tournament," and KSCR, a local sports talk station, sweetened the deal by promising pizza delivery and frozen peas to ease the pain of any man who undergoes the procedure the day before a game, The (Portland) Oregonian reported Monday.

The center's ad campaign suggests having the birth-control surgery the day before a game all but guarantees that clients' wives will allow them to spend the day lounging in front of the TV.