Subscribe | UPI Odd Newsletter Subscribe NEW YORK, Feb. 14 (UPI) -- Teams from the New York Health Department are distributing official city condoms wrapped in a newly-designed package that invites users to "Get Some." Officials with the city Department of Health and Mental Hygiene said teams distributed the slogan-bearing condoms to commuters for Valentine's Day, WNYW-TV, New York, reported Thursday. Advertisement "The NYC Condom has shown us what a sexy brand can do for safer sex," said Dr. Monica Sweeney, the health department's assistant commissioner for human immunodeficiency virus prevention and control. "We gave out more than 36 million of them last year. I hope the fresh look will help even more New Yorkers protect themselves from infection and unintended pregnancy in 2008." Officials with fuseproject, the San Francisco-based ad agency that designed the condom wrappers and dispensers, said the rebranded designs are aimed at making condom use more attractive. "Good design can help bring condoms out of the closet," said Yves Behar, the agency founder. "The brand's friendly design and the dispenser's approachable shape convey openness and acceptance. They say condoms are nothing to be embarrassed about."
