The show, which airs during the pre-school-oriented "Nick Jr." block, counts college students and parents among its die-hard fans, in addition to the target audience of young children, The Boston Globe reported Tuesday.

"We watch it under the guise of 'research,'" said Brad Searles, 38, whose 7-month-old son is not yet old enough to appreciate television.

"'Yo Gabba Gabba!' is ill," Emerson College junior Daniel de Lara wrote on his blog.

The show's creators, Christian Jacobs and Scott Schultz, both 36, said their intention was to create a show they would enjoy watching with their children.

"It's really a hybrid of so many shows, from 'The Electric Company' to 'Pee-wee's Playhouse' to 'H. R. Pufnstuf' to 'Sesame Street' ... all the things we really loved watching as kids," Jacobs said. "We definitely wear our influences on our sleeve. But we hope that we're not parodying them or ripping them off but rather paying homage and trying to do something new."