The line of early birds willing to pay $230 for the new foot-wear consisted of Michael Jordan fans in their twenties and middle-aged white-collar workers, WSBTV, Atlanta reported Friday.
"It's cold out here, really cold. But I want these shoes. I gotta have these shoes," an anxious shopper in told reporters.
The shoe's Friday release was limited to 23 pairs with 23 retailers across the United States.
"The AIR JORDAN XX3 is deeply meaningful to me, as a celebration of both my life and career. The number 23 is obviously of great significance to me and the release of the XX3 is a pinnacle moment in the Brand's history," Michael Jordan said in a Nike press release.