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Diamond-studded card for the 'VVIP'

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Published: Nov. 15, 2007 at 5:36 PM

SEOUL, Nov. 15 (UPI) -- A South Korean company took bling to the next level with a diamond-encrusted credit card it will use to attract the very, very important people.

Kim Sam-sun, president and chief executive of GK Power, the card producer, said "VVIP customers want differentiation, and banks want to attract these big spenders," The Independent reported Thursday.

The Seoul-based company developed the luxury high-end card that features diamonds embedded in a silver rivet on a black card.

GK Power has produced a black-and-gold card with embedded diamonds that is supplied only to royal Middle Eastern families through a Dubai First Bank contract, the British newspaper said.

"There is always that top millionaire class anywhere," Kim said, "and that's the crowd we're initially aiming for."

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