U.K. reverend changes image of Halloween

BOLTON, England, Oct. 4 (UPI) -- Church of England Bishop of Bolton David Gillett claimed success Thursday in his efforts to bring a more positive spirit to Halloween.

Gillett launched a campaign last year to persuade retailers to display products that send a more positive message to children over concerns Halloween placed too much emphasis on the occult.

Retailers Sainsbury's and Asda told Gillett they will be offering lighter fair this season.

"Our buying team has collated a range of costumes and accessories, which we consider to be lighter than previously offered," the president of Asda told the Daily Telegraph.

Sainsbury chief executive Justin King expressed similar sentiment.

The Daily Telegraph is reporting poll results from 1,002 participants showing favorable consideration to offering children items portraying Halloween less malevolently.

Gillett also criticizes the tradition of "trick or treat," saying it encourages children to behave mischievously, the Daily Telegraph said.