Packing (gun)power in pink

WAUKESHA, Wis., Sept. 24 (UPI) -- Gun manufacturers have taken stock in the adage "blue is for boy, pink is for girls" by offering shotguns and handguns encased in pink.

The pink guns are targeted to girls and women, part of a fast growing segment of outdoors lovers, Chris Hanson store manager of a Gander Mountain in Waukesha, Wis., told the Milwaukee Journal Sentinel.

"Females want to shoot guns, but they want them to look pretty, too. Guys could give a rat's butt what their gun looks like," said Jim Astle, owner of Jim's Gun Supply in Baraboo, Wis., said of the pink firearms.

Gary Goessner, who was shopping with a friend and their two pre-teen daughters at the Gander Mountain store, said he was all for trying to get his daughters interested in hunting, "but it's got to be the right way."