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Man bags replacing briefcases in Sweden

Style-conscious men in Sweden, it seems, are ditching their briefcases in favor of man bags.
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Published: Sept. 12, 2007 at 5:47 PM

STOCKHOLM, Sweden, Sept. 12 (UPI) -- Style-conscious men in Sweden, it seems, are ditching their briefcases in favor of man bags.

While sales figures are unavailable, store owners and distributors say the bags for men are selling at a fast clip, The Local reported.

Bjorn Borg Bags said it doubled its sales of gentlemen's bags over the last year.

"We can see that bags as accessories are becoming part of men's fashion," spokeswoman Alexandra Adler said.

From boutiques to department stores, man bags are filling the shelves, the newspaper said.

"There used to be a lot of briefcases for men who need to carry folders or laptops, but now there are more shoulder bags," said Niko Jarvikari of the department store Nordiska Kompaniet. "These are maybe intended not so much for work but for everyday use."

Topics: Bjorn Borg, The Local
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