1.
$336.4 million Powerball jackpot unclaimed
STOCKHOLM, Sweden, Aug. 24 (UPI) -- A Swish company's underwear marketing campaign has gotten some Swedish organizations' shorts in a bunch.
The Web-based campaign by Triumph International to drum up interest in its Sloggi intimate apparel has been criticized by some Swedish media as sexist and a possible "porn trap" for young girls, The Local reported Friday. The Trade Ethical Council against Sexism in Advertising is set to consider whether to take action.
"We do have the possibility of taking up a case on our own initiative but this hasn't actually been up for consideration yet," said spokesman Jan Fager, adding he expected the organization would decide next week whether to take a closer look at the campaign.
Critics' knickers are in a twist over Triumph's Web plea to "Show me your Sloggi" -- asking men and women to send pictures of their underwear-clad derrieres for posting on the Web site.
Sloggi's marketing manager, Sofie Lindahl-Jessen, said the campaign has run about six week worldwide and "Sweden is basically the only place we have had negative feedback."
|
|
|
|
|
|
| Additional Odd News Stories | |
HOLLYWOOD, Feb. 14 (UPI) --
Hollywood's Paramount Pictures says director Michael Bay is to helm a fourth Transformers movie to be released in 2014.
|
DETROIT, Feb. 14 (UPI) --
The Nigerian who tried to blow up a Detroit-bound jetliner on Christmas Day 2009 shouldn't receive life in prison for the failed attack, his legal adviser said.
|
CORPUS CHRISTI, Texas, Feb. 14 (UPI) --
Texas police said they arrested an 18-year-old woman who led them on a chase while wearing nothing but a pair of cowboy boots.
|
BAGHDAD, Feb. 14 (UPI) --
U.S. supermajor Exxon Mobil won't be able to take part in an oil and natural gas licensing auction scheduled for May in Iraq, a spokesman said.
|
| Stories | Photos | People | Comments |
View Caption
