Wine lovers suckered by fake labels

Aug. 15, 2007 at 1:51 PM   |   Comments

URBANA, Ill., Aug. 15 (UPI) -- Cornell University researchers have learned people enjoy their wine and meals more if the wine has a special label, even if it's really only $2 plonk.

Brian Wansink, professor of marketing at Cornell, and leader of the research team, used The Spice Box restaurant in Urbana, Ill., as a test ground in which a dinner special including wine was offered on Thursdays.

Through hidden cameras, diners were observed and timed and each filled out a survey at the end of the meal, ABC News reported.

Half of the customers got wine labeled as being from California, while the other half got bottles saying it was made in North Dakota.

The California drinkers stayed at the table longer, ate more of the food and ranked the food and wine highest, the study found.

The reality was, everyone was drinking the same wine, a brand available for $2 a bottle, Wansink said.

"If we think something is going to taste good, we look for the qualities that can confirm that expectation," he said. "If we think it's going to taste terrible, we look for things that will confirm that it's bad."

© 2007 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Recommended UPI Stories
Most Popular
Zig-zagging lane lines confuse commuters along I-66 in Virginia
Watch seemingly naked couples tase each other in slow motion for art
Arby's Meat Mountain is here, and it is enormous
Brazilian man wakes up in body bag after being declared dead, credits miracle
British grandma finds dead mouse in unopened package of Kellogg's Cornflakes
Trending News