The billboard for radio station 96.9, "The Eagle," in Boise, Idaho, proclaims "Two Boobs in the Morning" in an attempt to draw attention to the syndicated Bob and Tom Show, program manager Scott Souhrada told CNN. But Carrie Dayley and Kayla Mooso say its sexist and inappropriate.
"I don't want that tolerated in my community," Dayley said. "I don't think it's appropriate anywhere, really."
Souhrada said the morning show is geared to men 25 to 54 years old and the billboard at a prominent intersection was meant to attract them. The woman shown on the billboard is clothed but bares ample cleavage. Souhrada said there's other advertising around that is "much more provocative," CNN reported Wednesday.
But Mooso objects because she can't avoid it as she can other media messages she finds objectionable. She said her two children don't find it humorous, either. "My 7-year-old said 'Mom, that's gross. That's immodest,'" she said.