James Wilberg, 15, of Franklin was selected from 300 contestants based on his brevity and insightful twist of logic that veers into the ridiculous, the Milwaukee Journal Sentinel reported.

"That's exactly what we are looking for," club president John Soeth told the newspaper.

James said he hadn't yet told his friends about being named "World's Champion Liar" and wasn't sure he would be putting it on his resume.