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Reindeer grounded in drunken-driving ad

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Published: Dec. 9, 2006 at 1:33 PM

AUSTIN, Texas, Dec. 9 (UPI) -- A holiday television commercial airing in Texas reminds holiday drivers that sometimes even Santa needs to call a cab.

The animated public service announcement shows Santa's crew of tippling reindeer being grounded after the Christmas Eve office party, forcing Saint Nick to hook his fabled sleigh up to four cabs before making his rounds.

The ad was produced by the Texas Department of Transportation. The agency said in a news release Saturday that revelers should plan ahead so they have alternative means of getting home safely should they overdo it on the egg nog.

The department is spending about $500,000 on the annual multi-media campaign, which appears to be paying off in the form of 134 fewer traffic deaths in the Lone Star State during the last holiday drinking season, compared to 2004.

© 2006 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.

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