"It's damn good," Heartland Brewery owner Jon Bloostein told Wednesday's New York Daily News.
The 11-year-old microbrewery invited canine consumers to its Union Square tavern Tuesday to socialize and slobber some of the beef-flavored lager.
Polo, a Bichon Frise, took a sniff and slurped down the whole bowl in a few seconds, the newspaper said.
Diva, a Rottweiler, couldn't get enough. She finished one bowl and moved on to the next. Still thirsty, she sipped from a pint glass then went straight for the tap.
Slobber Lager is not the first beer launched for dogs. Dog Star Brewing Co. has marketed Happy Tail Ale, another nonalcoholic beef-flavored brew, since 2004.