Subscribe | UPI Odd Newsletter Subscribe NEW YORK, May 30 (UPI) -- A growing number of U.S. hotels are engaging in "scent-sory" branding by wafting the fragrances of chocolate, figs and geraniums in their lobbies. Las Vegas hotels have been releasing scents for at least 15 years, but such major national chains as Sheraton are now joining the trend, USA Today reports. Advertisement Sheraton's signature scent involves fig, bergamot, jasmine and freesia, while at their Four Points facilities, apple cinnamon is meant to evoke the down-home feeling of apple pie, the report said. Starwood's Westin brand worked with a perfume designer to come up with a hypoallergenic blend of white tea with geranium and freesia that is pumped out by inconspicuous atomizers. The Omni chain has opted for lemongrass and green tea in lobbies of its 40 North American hotels, but uses a chocolaty coffee scent in some coffee shops to help clients remember where they are.
