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Girls offended by T-shirt breast humor

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CHICAGO, Nov. 2 (UPI) -- A group of Pennsylvania teenage girls has gone nationwide in their criticism of clothier Abercrombie & Fitch for breast humor on its T-shirts.

The Allegheny County Girls club is offended by a new shirt with "Who needs a brain when you have these?" emblazoned across the breast area of the shirt.

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Several of the girls appeared on NBC's "Today" show Tuesday.

"We're telling (girls) to think about the fact that they're being degraded," said Emma Blackman-Mathis, the 16-year-old co-chair of the group.

She said rather than a boycott, the group was calling for a "girlcott" of the Abercrombie & Fitch line.

David Krafft -- senior vice president of Chicago-based advertising company Graziano, Krafft & Zale Inc. -- said the "Today" show appearance was tantamount to free advertising. The Chicago-based media company Starcom USA said a 30-second commercial on "Today" costs approximately $58,000, and the girls were on the air for several minutes.

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