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'Ask Jeeves' to dump butler icon

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Published: Sept. 23, 2005 at 4:57 PM

LONDON, Sept. 23 (UPI) -- The Web site askjeeves.com is dumping its butler icon.

The owner of the search site, Barry Diller, cited "user confusion" for the phasing out of the cartoon Jeeves, the BBC reported Friday.

Diller's Inter-Active Corp. bought the Ask Jeeves group in May and it immediately started investigating how users perceive the "Jeeves" valet, modeled after a character created by novelist P.G. Wodehouse.

Jeeves actually got a "makeover" last year, dumping pounds from the drawing as well as giving him a nice tan. But his new owners have decided he is still too closely associated with the "old" Web site, so a phase-out is in order.

There was no indication, however, who or what will replace Jeeves nor when that may happen.

Topics: Barry Diller, P.G. Wodehouse
© 2005 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.

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